interview with Keith Harman
digital strategist and marketing guru at Golden Considerations
…
Great funeral home marketing that drives real return on investment takes a lot of time, expertise, and tweaking. Especially when it comes to facebook marketing where most funeral homes are missing the opportunity to generate more pre-need funeral sales and leads, lots of time and money is often wasted because it takes a lot of testing and a lot of expertise to hone in on how to find and engage great prospects for your pre-need funeral services.
When you partner with evanfinal.wpengine.com and Golden Considerations, you have the opportunity to tap into a truly comprehensive approach to supporting you, not just with your funeral home facebook marketing, but with any aspect of your business where you might need expert guidance. We are here to be an allie in helping you grow your business.
Funeral home marketing can be very effective on facebook. Especially following the pandemic, more and more of your potential customers, especially pre-need funeral service customers, can be reached and engaged very effectively on facbook. The trick is in knowing exactly how best to do this without wasting time, effort, and money. The good news is that with help from us here at sellmorepreneed and Golden Considerations, you will likely NOT find another avenue and venue where you can reach and engage so many with so few funeral home marketing dollars.
“When it comes to greart funeral home marketing that generates pre-need funeral sales and leads, you’ll NEVER find a smaller dollar amount to invest in order to reach a larger audience.”
-Keith Hartman
digital strategist at Golden Considerations
The right kind of targeted and smart funeral home marketing on facebook can literally allow you to reach the same number of people you would reach with a $2,000 newspaper ad, and with far better results, and a return on investment that you can measure accurately. Why in the word would you want to spend $2,000 when you coud invest just $150/month and read a far more targted group of pre-need funeral service prospects that will be far more engaged, and produce signitifantly more pre-need funeral sales?
Funeral home owners will often worry, and for good reason, about the potential of being too aggressive with their funeral home marketing, especially on facebook where they erroneously feel they are more exposed or more likely to offend someone with marketing that is too aggressive. The truth is that we understand this concern, and the exact opposite is true when you do this kind of pre-need funeral service marketing the right way. Most funeral home owners and pre-need funeral service agents are pleasantly surprised to learn that when this type of social medial and funeral home marketing is implemented in the smart and measured ways we are talking about here, and what Keith has done so well to reveal inside the podcast above, the results are not only surprising, they are amazing!
Marketing a funeral home is no easy task. We are here to be an asset to growing your business. Proof of that is the fact that eight our the top 10 eleite pre-need funeral sales agents every year are partnered with Golden Considerations. We can help you accomplish amazing results here, and the best news is that you can give us and this amazing facebook funeral home marketing system a try with no obligation and without having to commit to us up-front. All we need is $150 for your ad budget for 30-days and we’ll do the rest of the work for you.
We launched one of these campaigns recently for a potential customer just like you and here is a quick screen-shot of the results we’ve seen in three and a half weeks.
Here’s the full transcript of this podcast: ‘Smart funeral home marketing on facebook that produces powerful ROI’
Speaker 1: (00:00)
When you partner with goal consideration, and like we said many times, you’re gaining us as added value. Not only are you assigning pre-need with us, but you’re, you’re also, we’re here to help you in the digital landscape more than you probably have been helped before by an agency. We’re not here to spend your dollars and waste your dollars. We’re here to be a benefit and asset and ally to growing your business. Not only the pre-need side, but also the ad need, which is extremely important and can never be forgotten in what we do here. The biggest thing that we’ve, we’ve found over there are years working with the, the Facebook strategy was really not about putting gobs money into it at first, but putting dabbling into the dollars to see what it was effective for each market. And what I mean by that, to spend a thousand dollars, yes, you’ll reach a lot of people, but also at the same time you could have a, a huge volume of success.
Speaker 1: (00:51)
That’s overwhelming. And what we’ve found is using kind of a system of checks and balances on our end is build kind of the best scenario based on budget. That’s successful bio funeral home, but also one that we found to be kind of that, that nice starting point for anyone who wants to start a marketing campaign on Facebook that has a high propensity for a, a great branding and awareness campaign, but also a way to generate leads, which everyone’s looking for. And what we found is that sweet spot was about $150 per 30 day campaign to be in front of whatever you’re running a traffic campaign or, or even a, a lead generation campaign into the thousands of people. And I always say you’ll never find a smaller dollar amount to invest in a large amount of audience. I, I know still today I think a newspaper insert cost you probably close to two to $3,000 to reach 5,000 people with no guarantee of success.
Speaker 1: (01:45)
That wasn’t thrown away. Where with our campaigns for $150, we definitely hit that volume of people that’s necessary to convert, but also we’re only gonna target those people that have the more interest in your ad, in your services to be effective on top of that. And most markets, we’re gonna serve three to four ads per user in that three day process. So we’re not gonna overwhelm the audience. We’re not gonna come out there as noise to them and be one that’s kind of just in their face on a daily basis. That’s not what we will ever wanna do to our clients. We wanna be very sympathetic and empathetic in our, in our mannerisms to make sure we’re in front of the audience, but not in a overwhelming way or manner. And that’s what we’ve found to be successful. Yeah, and that, and that varies per market.
Speaker 1: (02:27)
I’m not saying that’s the, the, the, the end all bes be all for success. Uh, again, we want the quality to be good as well. So it’s something that we focus on with our, our clients is really asking that question, Hey, after you’ve gotten the volume of these, are you having a good conversation, a quality conversation? And what we mean by quality? Are you able to set appointments or is this something that’s, you know, is a lead to a, a contact that has to be nurtured over, you know, the time period of, of the lead that comes in for ’em? So that’s kind of things where we’re looking for is not just send volume and set
Speaker 2: (02:58)
It it, forget it. We’re here to make sure it’s the, the right quality of volume. Cause we’ve seen some campaigns, it only gets 10 leads, but yet that salesperson, our agent at the funeral home was able to convert close to 30% of that. And for us, that’s successful. And for them that’s successful. Cause they haven’t, they wouldn’t have another other way to get that lead during that 30 day period without our campaign. And then we have some campaigns that, hey, we’re generating close to, you know, 30 to 40 leads and may not result in the higher number as far as conversions. But we’re continue to ask those questions to our clients just to find the relevancy of what we’re doing for ’em. When you partner with goal consideration, like we said many times, you’re gaining us as added value. Not only are you assigning pre-need with us, but you’re, you’re also, we’re here to help you in the digital landscape more than you probably have been helped before by an agency. We’re not here to spend your dollars and waste your dollars. We’re here to be a benefit and asset and ally to growing your business. Not only the pre-need side, but also the at need, which is extremely important and can never be forgotten in what we do here.